Segmentation is an essential part of your Klaviyo account. Having some or many subscribers in your email list is only the first step. The real goal is to capitalise on various levels of attention and engagement and stay on top of other factors that might cause customers to drift away for a while (like time … Read more
Sending personalised email marketing campaigns is the highway to attaining the essential goal in marketing: putting your brand in the right place at the right time and delivering the right message to the right audience. 74% of marketers say targeted personalisation increases customer engagement (eConsultancy), whereas Emails with personalised subject lines are 26% more likely to be opened … Read more
Discover how a Scaling Up Coach can help you create a Flywheel for your business and help you achieve your goals. Achieving business success is not a matter of shortcuts, luck, or magic bullets. It requires consistent and persistent effort, like pushing a heavy flywheel over and over until it gains momentum and propels the organisation forward. … Read more
An effective strategic plan is crucial for any organisation, whether it is a mental concept or a well-documented plan. Putting these ideas into writing allows refinement and improvement, especially when the organisation expands, and more people get involved. Documenting strategic plans benefits the team by enabling them to contribute, identify opportunities, and overcome obstacles, giving … Read more
Discover Klaviyo Reviews: A new Klaviyo feature to supercharge the effectiveness of your marketing campaigns by storing all customer data in one single platform. As a business owner, there is so much information you need to keep track of, from sales figures to customer feedback. You might have stockpiled data on different platforms, making it … Read more
Discover how to implement the Scaling Up methodology in your business. Whether you’re on a tight budget or seeking a collaborative or personalized experience, explore the DIY, Group Learning, or Coach Approach options to drive accelerated growth. Get valuable insights and pricing details in this comprehensive guide. If you’re a business owner, you know that scaling up … Read more
Growing your business requires more than just making more money or expanding quickly. It’s a strategic effort that demands clear goals, adaptability, and most importantly, focus. Verne Harnish’s Scaling Up method emphasises the importance of selecting the right tasks for business growth. By analysing this method, we can see that well-defined priorities are essential for any business to … Read more
According to Klaviyo’s 2023 benchmark data, businesses that invest and optimise Klaviyo automated flows can obtain impressive results, with a 52.49% as average Open Rate, an average of 5.83% Click Rates and 1.82% in Conversion Rates. A frictionless customer journey is decisive when the competition is only a few clicks away. Let’s learn more about … Read more
Risk management is an essential skill for a business leader. In the process of scaling up your business, you need to be able to assess possible threats and uncover opportunities with a sharp eye. Scaling Up coach Glenn Marvin explains the six practical tips you can implement to make the best decisions in this exciting … Read more
Marketing teams face considerable obstacles when it comes to customer acquisition and attribution, especially given the ever-changing landscape of data privacy regulations. With reduced visibility around user activity, measuring the impact of marketing dollars on third-party channels has become a challenge for both businesses and marketers. As a result of these changes, numerous marketers are … Read more
