Growth Marketing Framework | Connect The Dots

Integrated Growth Framework: How We Build Scalable Marketing Systems

A Smarter, Systematic Approach to Growth

Sustainable growth in our current landscape demands more than just tactics—it requires an adaptive, data-driven strategy that’s paired with efficient execution. It sounds difficult (and it is), but it’s not impossible.

At Connect the Dots, we provide expert, hands-on marketing coaching and implementation, aligning your marketing channels and investments to efficiently deliver the business outcomes that matter to you.

We don’t follow one-size-fits-all formulas, and we don’t hand off execution to juniors. Instead, we embed ourselves in your business, applying best-practice strategies that drive long-term, scalable growth.

Outcomes For Your Business

Understand the Business, the Data & the Opportunities

Every engagement starts with a comprehensive audit of your marketing channels to identify opportunities and align efforts across platforms—ensuring nothing operates in a silo.

Audit & Marketing Action Plan (MAP) – A deep dive into current performance, with strategic recommendations
Tailored Roadmap – Prioritised tasks, tactics, and tests aligned to clear business objectives

Take Iterative, High-Impact Actions

We focus on strategic execution across your entire marketing ecosystem:

On-Site & In-Store – Optimising customer experience, conversion, and data unification
Klaviyo Email & SMS – Lifecycle automation, segmentation, and high-converting campaigns
Data & Analytics – Actionable insights with integrated dashboards
Paid Media – Performance-driven ads across Meta, Google, LinkedIn, and TikTok
Organic Content & SEO – Increasing visibility, engagement, and brand authority

Continually Monitor & Respond to Key Metrics

Your success is underpinned by knowing the numbers, and what drives them. We monitor and respond to core data points that impact your targeted outcomes:

Sessions – Understanding traffic sources & user behaviour
Key Event Conversion Rates – Measuring movement toward revenue
Marketing Efficiency Ratio (MER) – Assessing total marketing spend vs. revenue
Customer Acquisition Cost (CAC) – Ensuring sustainable growth
Average Order Value (AOV) – Maximising return on ad spend (ROAS)
Lifetime Value (LTV) – Preventing churn and increasing long-term profitability

Marty Jenkins-Lyttle
Klaviyo Specialist

General Manager, Partner
Klaviyo product expert.

10 years of marketing experience, delivering strategic digital growth for B2C and B2B businesses.

Focused on improving customer experience and utilising data to increase marketing effectiveness.

Why Work With a Connect the Dots Marketing Consultant?

Unlike traditional agencies, we work as true partners in your success.

Only Work with Experts – Direct 1:1 relationships with senior consultants
Hands-On Execution – We integrate into your team and ensure full ownership of strategy and execution
No Outsourcing, No Juniors – Every action is handled by specialists who deliver in-channel results

We don’t just advise—we build scalable marketing systems that help your business grow with confidence.

Client testimonials:

Marty has been incredible to work with. He is very much part of the team here with the amount of dedication, passion and expertise he brings to every project.We’ve seen amazing results in our e-commerce and digital marketing space during the time of working with Marty, which is testament to his knowledge and efficiency – achieving so much to truly impact the business in a positive way.We know we can always rely on Marty for honest and valuable advice, as well as always delivering exceptional quality work and communication.

It has been a pleasure to work with Marty at Connect The Dots from day one. His hard work, wealth of knowledge in the digital retail space and kind, conscientious, nothing-is-a-problem attitude has helped us grow our business with very little digital marketing knowledge of our own.Marty continues to support us in any way we need and, most importantly, takes care of things without being asked. He is a huge asset to our business and I would recommend him and Connect The Dots to anyone looking to grow their business.