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Business & Marketing Insights

Valuable insights from business growth experts with 30+ years of collective experience. Articles, podcasts, and case studies to help you reach your business goals.

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  • Marketing Strategy, Roundtable

CTD Roundtable | The Three Panic Buttons: Why Discounting, More Ads & a Rebrand Won’t Fix Your Sales

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  • CTD, Email Marketing, Facebook Marketing, Klaviyo, Marketing Strategy, Marketing Tips, Paid Media, Roundtable

Reclaiming Control in Tough Markets: A Guide for Business Leaders and Marketers

Another Connect The Dots Client Journey. Entrepreneurship often begins with a simple observation: a problem hiding in plain sight. For Sophie Hurley and her husband Sam, that observation came from the land they lived on.
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CTD Roundtable Episode 007, Derrick Edward and Misha Afon from AuraScope discuss Answer Engine Optimisation (AEO) and AI search visibility
  • Marketing Strategy, Roundtable

CTD Roundtable | Being Found in the Era of LLMs: New Visibility Rules for Every Business

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  • CTD, Roundtable

From Family Farm to Premium Brand: How Honest Wolf is Reimagining the Value of New Zealand Wool

Another Connect The Dots Client Journey. Entrepreneurship often begins with a simple observation: a problem hiding in plain sight. For Sophie Hurley and her husband Sam, that observation came from the land they lived on.
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  • Marketing Strategy, Marketing Tips, Paid Media, Roundtable

CTD Strategy Round Table: Cross-Functional Alignment Is Now a Non-Negotiable for Mid-Sized Companies

Across every market we operate in, leadership teams are being pushed harder than ever. Advertising costs are rising. Customer acquisition is getting tougher.
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  • Email Marketing, Klaviyo, Marketing Strategy, Marketing Tips, Roundtable

K:Service by Klaviyo: The Next Step in Online Customer Service & Experience

Closing the gap between online and in-store service. Why does this matter for merchants?
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