Google Merchant Center has quietly introduced a new feature designed to amplify the reach of your marketing content outside of the traditional Google sphere. This is great for your ability to extend offers and attract clicks, but it also comes with potential risk that you need to mitigate as a merchant. As of April 3, … Read more
Klaviyo’s pricing model changed in February 2025, automatically upgrading accounts based on total active profiles. That means you’re paying for every subscribed or non-consented contact who is not suppressed or removed from Klaviyo. If your brand isn’t actively managing your Klaviyo contact count you will very likely be paying for unengaged subscribers who aren’t contributing … Read more
Achieving success in both personal and professional spheres requires more than just setting goals. It demands a structured approach that ensures clarity, actionability, and measurability. The One-Page Personal Plan is a practical tool for organising aspirations and creating a clear roadmap for achieving them. This guide will walk you through the essential steps to completing … Read more
A solid strategy is the cornerstone of any successful organisation. Without a clear plan, businesses can lose direction, miss opportunities, and struggle to achieve their long-term vision. The Scaling Up framework offers a suite of tools designed to streamline your strategic planning process, ensuring that every aspect of your organisation is aligned and focused on … Read more
Creating high-performance teams is essential for any organisation aiming for sustainable growth and success. The Scaling Up framework provides tools to enhance team performance, ensure role clarity, and foster a culture of accountability. The key tools within this framework are the One-Page Personal Plan (OPPP), the Function Accountability Chart (FACe), the Process Accountability Chart (PACe), … Read more
At Connect The Dots, we pride ourselves on transforming businesses through innovative digital strategies. Here’s how we helped Clover Ferments achieve remarkable growth. About Clover Ferments Clover Ferments crafts batch-brewed, fermented tonics designed to boost gut and skin health while supporting the immune system. The journey of Clover Ferments began with Steph and her daughter, Clover. … Read more
The Rockefeller Habits, inspired by John D. Rockefeller’s management principles, provide a practical framework for scaling up businesses. These habits focus on alignment, accountability, and execution, ensuring that every part of the organisation is synchronised and moving toward the same strategic objectives. By embedding these practices into the company’s daily, weekly, monthly, and quarterly rhythms, … Read more
Experienced marketers know their job isn’t finished once a shopper makes a purchase. In fact, in email marketing, it’s often the post-purchase experience that’s the biggest contributor to (or detractor from) a brand’s success. With 48% of all e-commerce transactions coming from repeat customers, focusing on retention through loyalty programs, exceptional post-purchase experiences, and prioritising customer … Read more
Running a privately held business can be both challenging and rewarding. As a leader, you have the opportunity to make a difference, set and achieve your own purpose, and create a culture that aligns with your beliefs and values. However, many leaders often overlook the importance of business valuation due to various reasons. The valuation … Read more
The reason most firms can’t grow is because the original partners carry 70-80% of the weight of the company. They have to micromanage their team or do everything themselves to get everything done. Some managers find themselves micromanaging their team or performing all the tasks themselves in order to ensure that everything is done. However, … Read more
