8 Best Practices for Email Deliverability

Email Deliverability

Learn how to improve your email deliverability with best practices, which include using a reputable Email Service Provider like Klaviyo, personalising your emails, and providing a clear unsubscribe option. Email has become one of the most important and effective communication tools for businesses. It remains one of the most effective ways to reach customers and … Read more

Send Highly Personalised Email Marketing Campaigns: 5 Simple Tips For Success.

Email Marketing

Sending personalised email marketing campaigns is the highway to attaining the essential goal in marketing: putting your brand in the right place at the right time and delivering the right message to the right audience.  74% of marketers say targeted personalisation increases customer engagement (eConsultancy), whereas Emails with personalised subject lines are 26% more likely to be opened … Read more

Klaviyo Reviews: Maximise the Power of Your Product Reviews

Klaviyo Reviews

Discover Klaviyo Reviews: A new Klaviyo feature to supercharge the effectiveness of your marketing campaigns by storing all customer data in one single platform. As a business owner, there is so much information you need to keep track of, from sales figures to customer feedback. You might have stockpiled data on different platforms, making it … Read more

Email Automation: How Does It Work?

Email Marketing

According to Klaviyo’s 2023 benchmark data, businesses that invest and optimise Klaviyo automated flows can obtain impressive results, with a 52.49% as average Open Rate, an average of 5.83% Click Rates and 1.82% in Conversion Rates. A frictionless customer journey is decisive when the competition is only a few clicks away. Let’s learn more about … Read more

Tips To Master Customer Acquisition in the 2023 Data Privacy Landscape

Isometric illustration of a purple padlock surrounded with small human-like figures over a yellow motherboard

Marketing teams face considerable obstacles when it comes to customer acquisition and attribution, especially given the ever-changing landscape of data privacy regulations. With reduced visibility around user activity, measuring the impact of marketing dollars on third-party channels has become a challenge for both businesses and marketers. As a result of these changes, numerous marketers are … Read more