At Connect The Dots, we pride ourselves on transforming businesses through innovative digital strategies. Here’s how we helped Clover Ferments achieve remarkable growth. About Clover Ferments Clover Ferments crafts batch-brewed, fermented tonics designed to boost gut and skin health while supporting the immune system. The journey of Clover Ferments began with Steph and her daughter, Clover. … Read more
Experienced marketers know their job isn’t finished once a shopper makes a purchase. In fact, in email marketing, it’s often the post-purchase experience that’s the biggest contributor to (or detractor from) a brand’s success. With 48% of all e-commerce transactions coming from repeat customers, focusing on retention through loyalty programs, exceptional post-purchase experiences, and prioritising customer … Read more
Building a main subscriber list is essential to ensure the success of your marketing campaigns, but as your follower count grows beyond a mere couple hundred, it becomes increasingly challenging to keep up. The question arises: How can you gain a full 360-degree vision of your customer base to maintain a continuous flow of relevant … Read more
Learn how to improve your email deliverability with best practices, which include using a reputable Email Service Provider like Klaviyo, personalising your emails, and providing a clear unsubscribe option. Email has become one of the most important and effective communication tools for businesses. It remains one of the most effective ways to reach customers and … Read more
Segmentation is an essential part of your Klaviyo account. Having some or many subscribers in your email list is only the first step. The real goal is to capitalise on various levels of attention and engagement and stay on top of other factors that might cause customers to drift away for a while (like time … Read more
Sending personalised email marketing campaigns is the highway to attaining the essential goal in marketing: putting your brand in the right place at the right time and delivering the right message to the right audience. 74% of marketers say targeted personalisation increases customer engagement (eConsultancy), whereas Emails with personalised subject lines are 26% more likely to be opened … Read more
Discover Klaviyo Reviews: A new Klaviyo feature to supercharge the effectiveness of your marketing campaigns by storing all customer data in one single platform. As a business owner, there is so much information you need to keep track of, from sales figures to customer feedback. You might have stockpiled data on different platforms, making it … Read more
According to Klaviyo’s 2023 benchmark data, businesses that invest and optimise Klaviyo automated flows can obtain impressive results, with a 52.49% as average Open Rate, an average of 5.83% Click Rates and 1.82% in Conversion Rates. A frictionless customer journey is decisive when the competition is only a few clicks away. Let’s learn more about … Read more
Marketing teams face considerable obstacles when it comes to customer acquisition and attribution, especially given the ever-changing landscape of data privacy regulations. With reduced visibility around user activity, measuring the impact of marketing dollars on third-party channels has become a challenge for both businesses and marketers. As a result of these changes, numerous marketers are … Read more
Getting Black Friday and Cyber Monday (collectively known as BFCM or Cyber Weekend) right as a retailer matters. That’s true every year, but even more so in 2023. The trading environment is tough. Consumers are facing high costs of living, and they’ve got less disposable income as a result. That means people will be more careful … Read more
