The insights in this article are drawn from the 2025 eCommerce Sentiment Report by NZ Post, one of the most comprehensive overviews of current shopper behaviour in New Zealand. The report makes it clear: while consumer spending habits have shifted in response to economic pressure, there is a significant opportunity for retailers willing to adapt. … Read more
Klaviyo’s pricing model changed in February 2025, automatically upgrading accounts based on total active profiles. That means you’re paying for every subscribed or non-consented contact who is not suppressed or removed from Klaviyo. If your brand isn’t actively managing your Klaviyo contact count you will very likely be paying for unengaged subscribers who aren’t contributing … Read more
At Connect The Dots, we pride ourselves on transforming businesses through innovative digital strategies. Here’s how we helped Clover Ferments achieve remarkable growth. About Clover Ferments Clover Ferments crafts batch-brewed, fermented tonics designed to boost gut and skin health while supporting the immune system. The journey of Clover Ferments began with Steph and her daughter, Clover. … Read more
Building a main subscriber list is essential to ensure the success of your marketing campaigns, but as your follower count grows beyond a mere couple hundred, it becomes increasingly challenging to keep up. The question arises: How can you gain a full 360-degree vision of your customer base to maintain a continuous flow of relevant … Read more
Marketing teams face considerable obstacles when it comes to customer acquisition and attribution, especially given the ever-changing landscape of data privacy regulations. With reduced visibility around user activity, measuring the impact of marketing dollars on third-party channels has become a challenge for both businesses and marketers. As a result of these changes, numerous marketers are … Read more
