Google Merchant Center has quietly introduced a new feature designed to amplify the reach of your marketing content outside of the traditional Google sphere. This is great for your ability to extend offers and attract clicks, but it also comes with potential risk that you need to mitigate as a merchant. As of April 3, … Read more
Klaviyo’s pricing model changed in February 2025, automatically upgrading accounts based on total active profiles. That means you’re paying for every subscribed or non-consented contact who is not suppressed or removed from Klaviyo. If your brand isn’t actively managing your Klaviyo contact count you will very likely be paying for unengaged subscribers who aren’t contributing … Read more
At Connect The Dots, we pride ourselves on transforming businesses through innovative digital strategies. Here’s how we helped Clover Ferments achieve remarkable growth. About Clover Ferments Clover Ferments crafts batch-brewed, fermented tonics designed to boost gut and skin health while supporting the immune system. The journey of Clover Ferments began with Steph and her daughter, Clover. … Read more
Experienced marketers know their job isn’t finished once a shopper makes a purchase. In fact, in email marketing, it’s often the post-purchase experience that’s the biggest contributor to (or detractor from) a brand’s success. With 48% of all e-commerce transactions coming from repeat customers, focusing on retention through loyalty programs, exceptional post-purchase experiences, and prioritising customer … Read more
Getting Black Friday and Cyber Monday (collectively known as BFCM or Cyber Weekend) right as a retailer matters. That’s true every year, but even more so in 2023. The trading environment is tough. Consumers are facing high costs of living, and they’ve got less disposable income as a result. That means people will be more careful … Read more
