Marty Jenkins-Lyttle, Author at Connect the Dots

April 10, 2025April 2, 2025 by Marty Jenkins-Lyttle

Google Merchant Center has quietly introduced a new feature designed to amplify the reach of your marketing content outside of the traditional Google sphere. This is great for your ability to extend offers and attract clicks, but it also comes with potential risk that you need to mitigate as a merchant. As of April 3, … Read more

A Smarter Approach to Managing Klaviyo Profiles & Avoiding Unnecessary Pricing Upgrades Introduction

April 10, 2025March 18, 2025 by Marty Jenkins-Lyttle

Klaviyo’s pricing model changed in February 2025, automatically upgrading accounts based on total active profiles. That means you’re paying for every subscribed or non-consented contact who is not suppressed or removed from Klaviyo. If your brand isn’t actively managing your Klaviyo contact count you will very likely be paying for unengaged subscribers who aren’t contributing … Read more