As Black Friday and Cyber Monday approach for 2025, the pressure on businesses to prepare strategically across channels with a focus on overall efficiency in returns has never been higher. In this episode of the Roundtable Podcast, Glenn Marvin, Nick Thorpe, and Marty Jenkins-Lyttle explored the evolving strategies that e-commerce leaders should adopt, including Klaviyo … Read more
One of the biggest challenges for business leaders today is connecting a bold vision with the practical steps that drive results. Without a clear plan, marketing and operations become siloed and reactive, wasting valuable time and resources. In this episode of The Roundtable podcast, Glenn Marvin, Kate Kennedy, and Marty Jenkins-Lyttle explore how businesses can align brand, strategy, … Read more
When markets tighten and uncertainty takes hold, it’s easy for business leaders and marketers to slip into reactive decision-making. But what if the key to thriving isn’t about outspending your competition, but outthinking them? In the first episode of the CTD Roundtable, we bring together insights from Glenn Marvin, Kate Kennedy, and Marty Jenkins-Lyttle on … Read more
The insights in this article are drawn from the 2025 eCommerce Sentiment Report by NZ Post, one of the most comprehensive overviews of current shopper behaviour in New Zealand. The report makes it clear: while consumer spending habits have shifted in response to economic pressure, there is a significant opportunity for retailers willing to adapt. … Read more
Klaviyo’s pricing model changed in February 2025, automatically upgrading accounts based on total active profiles. That means you’re paying for every subscribed or non-consented contact who is not suppressed or removed from Klaviyo. If your brand isn’t actively managing your Klaviyo contact count you will very likely be paying for unengaged subscribers who aren’t contributing … Read more
At Connect The Dots, we pride ourselves on transforming businesses through innovative digital strategies. Here’s how we helped Clover Ferments achieve remarkable growth. About Clover Ferments Clover Ferments crafts batch-brewed, fermented tonics designed to boost gut and skin health while supporting the immune system. The journey of Clover Ferments began with Steph and her daughter, Clover. … Read more
Building a main subscriber list is essential to ensure the success of your marketing campaigns, but as your follower count grows beyond a mere couple hundred, it becomes increasingly challenging to keep up. The question arises: How can you gain a full 360-degree vision of your customer base to maintain a continuous flow of relevant … Read more
Marketing teams face considerable obstacles when it comes to customer acquisition and attribution, especially given the ever-changing landscape of data privacy regulations. With reduced visibility around user activity, measuring the impact of marketing dollars on third-party channels has become a challenge for both businesses and marketers. As a result of these changes, numerous marketers are … Read more
