According to Klaviyo’s 2023 benchmark data, businesses that invest and optimise Klaviyo automated flows can obtain impressive results, with a 52.49% as average Open Rate, an average of 5.83% Click Rates and 1.82% in Conversion Rates. A frictionless customer journey is decisive when the competition is only a few clicks away. Let’s learn more about … Read more
Risk management is an essential skill for a business leader. In the process of scaling up your business, you need to be able to assess possible threats and uncover opportunities with a sharp eye. Scaling Up coach Glenn Marvin explains the six practical tips you can implement to make the best decisions in this exciting … Read more
Marketing teams face considerable obstacles when it comes to customer acquisition and attribution, especially given the ever-changing landscape of data privacy regulations. With reduced visibility around user activity, measuring the impact of marketing dollars on third-party channels has become a challenge for both businesses and marketers. As a result of these changes, numerous marketers are … Read more
Effective communication is the linchpin that holds organisations together and propels them towards success. However, challenges in business are mostly plagued by a multitude of communication roadblocks that can hinder a company’s growth and performance. Let’s explore an approach that brings together Verne Harnish’s Scaling Up methodology with Patrick Lencioni’s Five Dysfunctions of a Team … Read more
Getting Black Friday and Cyber Monday (collectively known as BFCM or Cyber Weekend) right as a retailer matters. That’s true every year, but even more so in 2023. The trading environment is tough. Consumers are facing high costs of living, and they’ve got less disposable income as a result. That means people will be more careful … Read more
