Email Automation: How Does It Work?

Email Marketing

According to Klaviyo’s 2023 benchmark data, businesses that invest and optimise Klaviyo automated flows can obtain impressive results, with a 52.49% as average Open Rate, an average of 5.83% Click Rates and 1.82% in Conversion Rates. A frictionless customer journey is decisive when the competition is only a few clicks away. Let’s learn more about … Read more

Tips To Master Customer Acquisition in the 2023 Data Privacy Landscape

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Marketing teams face considerable obstacles when it comes to customer acquisition and attribution, especially given the ever-changing landscape of data privacy regulations. With reduced visibility around user activity, measuring the impact of marketing dollars on third-party channels has become a challenge for both businesses and marketers. As a result of these changes, numerous marketers are … Read more

10 Communication Challenges in Business and How to Effectively Overcome Them

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Effective communication is the linchpin that holds organisations together and propels them towards success. However, challenges in business are mostly plagued by a multitude of communication roadblocks that can hinder a company’s growth and performance. Let’s explore an approach that brings together Verne Harnish’s Scaling Up methodology with Patrick Lencioni’s Five Dysfunctions of a Team … Read more