Across every market we operate in, leadership teams are being pushed harder than ever. Advertising costs are rising. Customer acquisition is getting tougher. Cash flow is more volatile. Even businesses that are growing on paper are struggling to translate that growth into actual money in the bank. What makes this environment more challenging is that many … Read more
Table of Contents Closing the gap between online and in-store service Why does this matter for merchants? Klaviyo Customer Hub: the best of My Account & Targeted Popups K:AI Customer Agent: AI that knows your customers as well as you do Klaviyo Helpdesk: One view, multiple channels Fast to launch, with measurable results Simple pricing, … Read more
As Black Friday and Cyber Monday approach for 2025, the pressure on businesses to prepare strategically across channels with a focus on overall efficiency in returns has never been higher. In this episode of the Roundtable Podcast, Glenn Marvin, Nick Thorpe, and Marty Jenkins-Lyttle explored the evolving strategies that e-commerce leaders should adopt, including Klaviyo … Read more
“Scaling Up gave us the tools and accountability to grow the right way. We are no longer just responding to demand—we’re shaping our business proactively, with a clear vision and the team to deliver it.” – Norling Law Leadership Norling Law, a boutique firm specialising in complex commercial disputes and insolvency, faced a challenge common … Read more
One of the biggest challenges for business leaders today is connecting a bold vision with the practical steps that drive results. Without a clear plan, marketing and operations become siloed and reactive, wasting valuable time and resources. In this episode of The Roundtable podcast, Glenn Marvin, Kate Kennedy, and Marty Jenkins-Lyttle explore how businesses can align brand, strategy, … Read more
When markets tighten and uncertainty takes hold, it’s easy for business leaders and marketers to slip into reactive decision-making. But what if the key to thriving isn’t about outspending your competition, but outthinking them? In the first episode of the CTD Roundtable, we bring together insights from Glenn Marvin, Kate Kennedy, and Marty Jenkins-Lyttle on … Read more
The insights in this article are drawn from the 2025 eCommerce Sentiment Report by NZ Post, one of the most comprehensive overviews of current shopper behaviour in New Zealand. The report makes it clear: while consumer spending habits have shifted in response to economic pressure, there is a significant opportunity for retailers willing to adapt. … Read more
Google Merchant Center has quietly introduced a new feature designed to amplify the reach of your marketing content outside of the traditional Google sphere. This is great for your ability to extend offers and attract clicks, but it also comes with potential risk that you need to mitigate as a merchant. As of April 3, … Read more
Klaviyo’s pricing model changed in February 2025, automatically upgrading accounts based on total active profiles. That means you’re paying for every subscribed or non-consented contact who is not suppressed or removed from Klaviyo. If your brand isn’t actively managing your Klaviyo contact count you will very likely be paying for unengaged subscribers who aren’t contributing … Read more
Achieving success in both personal and professional spheres requires more than just setting goals. It demands a structured approach that ensures clarity, actionability, and measurability. The One-Page Personal Plan is a practical tool for organising aspirations and creating a clear roadmap for achieving them. This guide will walk you through the essential steps to completing … Read more
