Black Friday Cyber Monday Strategies | Tips from Connect The Dots Marketing Consultants

October 7, 2025October 3, 2025 by Jess Fonseca

CTD Roundtable | Black Friday & Cyber Monday 2025: Strategies, Platforms, and Key Insights

As Black Friday and Cyber Monday approach for 2025, the pressure on businesses to prepare strategically across channels with a focus on overall efficiency in returns has never been higher. In this episode of the Roundtable Podcast, Glenn Marvin, Nick Thorpe, and Marty Jenkins-Lyttle explored the evolving strategies that e-commerce leaders should adopt, including Klaviyo … Read more

Is Your Klaviyo Marketing Ready for Cyber Weekend 2023?

November 20, 2024November 22, 2023 by Jess Fonseca

Illustration of a young woman in a store looking at her phone

Getting Black Friday and Cyber Monday (collectively known as BFCM or Cyber Weekend) right as a retailer matters. That’s true every year, but even more so in 2023. The trading environment is tough. Consumers are facing high costs of living, and they’ve got less disposable income as a result. That means people will be more careful … Read more