As Black Friday and Cyber Monday approach for 2025, the pressure on businesses to prepare strategically across channels with a focus on overall efficiency in returns has never been higher. In this episode of the Roundtable Podcast, Glenn Marvin, Nick Thorpe, and Marty Jenkins-Lyttle explored the evolving strategies that e-commerce leaders should adopt, including Klaviyo … Read more
One of the biggest challenges for business leaders today is connecting a bold vision with the practical steps that drive results. Without a clear plan, marketing and operations become siloed and reactive, wasting valuable time and resources. In this episode of The Roundtable podcast, Glenn Marvin, Kate Kennedy, and Marty Jenkins-Lyttle explore how businesses can align brand, strategy, … Read more
When markets tighten and uncertainty takes hold, it’s easy for business leaders and marketers to slip into reactive decision-making. But what if the key to thriving isn’t about outspending your competition, but outthinking them? In the first episode of the CTD Roundtable, we bring together insights from Glenn Marvin, Kate Kennedy, and Marty Jenkins-Lyttle on … Read more
