Book a Call
Insights

Business & Marketing Insights

Valuable insights from business growth experts with 30+ years of collective experience. Articles, podcasts, and case studies to help you reach your business goals.

  • CRO, CTD, Marketing Strategy, UX & Conversion

High Traffic, Low Conversion: How we increased Hire A Housewife’s Conversion Rate by 262% in 8 Weeks

High traffic, no conversions. Hire a Housewife had the traffic part right. Everything else needed fixing. We diagnosed the friction, restructured the site, & increased conversions by 262% in 8 weeks. Here's what we actually changed & why it worked.
Read more
  • Roundtable, Scaling Up

CTD Roundtable – Five Common Challenges Business Owners Face in 2026/2027

Read more
Podcast thumbnail image, text over plain background
  • Marketing Strategy, Roundtable

CTD Roundtable | The Three Panic Buttons: Why Discounting, More Ads & a Rebrand Won’t Fix Your Sales

Read more
  • CTD, Email Marketing, Facebook Marketing, Klaviyo, Marketing Strategy, Marketing Tips, Paid Media, Roundtable

Reclaiming Control in Tough Markets: A Guide for Business Leaders and Marketers

Another Connect The Dots Client Journey. Entrepreneurship often begins with a simple observation: a problem hiding in plain sight. For Sophie Hurley and her husband Sam, that observation came from the land they lived on.
Read more
CTD Roundtable Episode 007, Derrick Edward and Misha Afon from AuraScope discuss Answer Engine Optimisation (AEO) and AI search visibility
  • Marketing Strategy, Roundtable

CTD Roundtable | Being Found in the Era of LLMs: New Visibility Rules for Every Business

Read more
  • CTD, Roundtable

From Family Farm to Premium Brand: How Honest Wolf is Reimagining the Value of New Zealand Wool

Another Connect The Dots Client Journey. Entrepreneurship often begins with a simple observation: a problem hiding in plain sight. For Sophie Hurley and her husband Sam, that observation came from the land they lived on.
Read more
Newsletter

Join the Connected Collective

Our latest interviews & insights, direct to your inbox.

We respect your privacy. Unsubscribe anytime.

Ready to put insights into action?

Book a discovery call and let’s talk about how to apply these strategies to your business.

Book a Call
Book a Call
Newsletter

Join the Connected Collective

Our latest interviews & insights, direct to your inbox.

We respect your privacy. Unsubscribe anytime.