A Smarter, Systematic Approach to Growth

Integrated Growth Framework

Building scalable marketing systems that grow your business with confidence, not one-size-fits-all formulas.

Get Clarity. Gain Momentum.

A Smarter, Systematic Approach to Growth

Sustainable growth in our current landscape demands more than just tactics, it requires an adaptive, data-driven strategy that’s paired with efficient execution.

At Connect the Dots, we provide expert, hands-on marketing coaching and implementation, aligning your marketing channels and investments to efficiently deliver the business outcomes that matter to you. We don’t follow one-size-fits-all formulas, and we don’t hand off execution to juniors. Instead, we embed ourselves in your business, applying best-practice strategies that drive long-term, scalable growth.

Take Iterative, High-Impact Actions

Every engagement starts with a comprehensive audit of your marketing channels to identify opportunities and align efforts across platforms, ensuring nothing operates in a silo.

01

Audit & Marketing Action Plan (MAP)

A deep dive into current performance, with strategic recommendations and a tailored roadmap of prioritised tasks, tactics, and tests aligned to clear business objectives.

02

On-Site & In-Store

Optimising customer experience, conversion, and data unification, so the moments that matter most for your customer perform consistently across every touchpoint.

03

Klaviyo Email & SMS

Lifecycle automation, segmentation, and high-converting campaigns. From welcome and abandonment flows through to win-back, loyalty, and replenishment programs.

04

Data & Analytics

Actionable insights with integrated dashboards. Pulling together signals across ads, site, email, and CRM so the team is making decisions based on a single source of truth.

05

Paid Media

Performance-driven ads across Meta, Google, LinkedIn, and TikTok. Acquisition, retargeting, and retention strategies that maximise ROI and feed your customer pipeline.

06

Organic Content & SEO

Increasing visibility, engagement, and brand authority. Content systems that compound over time and reduce reliance on paid channels alone.

Continually Monitor & Respond to Key Metrics

The Numbers We Move for You

Your success is underpinned by knowing the numbers, and what drives them. We monitor and respond to core data points that impact your targeted outcomes.

Traffic & Conversion

Acquisition & AOV

Retention & LTV

Why Work With a Connect the Dots Marketing Consultant?

Unlike traditional agencies, we work as true partners in your success. We build scalable marketing systems that help your business grow with confidence.

Only Work With Experts: direct 1:1 relationships with senior consultants. The person you meet is the person doing the work.

Hands-On Execution: we integrate into your team and take full ownership of strategy and execution end-to-end.

No Outsourcing, No Juniors: every action is handled by specialists who deliver in-channel results.

Lead by

Marty Jenkins-Lyttle

Growth Specialist

General Manager, Partner
Klaviyo product expert.

10 years of marketing experience, delivering strategic digital growth for B2C and B2B businesses.

Focused on improving customer experience and utilising data to increase marketing effectiveness.

Words From Our Clients

Anyone can talk. Our clients’ stories show what happens when words turn into action.

"We've seen amazing results in our e-commerce and digital marketing. Marty delivers exceptional quality, honest advice, and truly impacts the business."
+120%
Growth in email-driven revenue
Hannah Sames, Marketing Manager
"Working with Hannah has been a game changer. She's constantly bringing new ideas that are helping our business grow rapidly."
3x
Year-on-year DTC growth
Steph Campbell, Co-Founder
Material Space
"They became a genuine extension of our team, sharp strategy, backed by execution we could actually see in the numbers."
2x
Online conversion rate
Material Space

Integrated Growth Framework​ Resources

Podcast thumbnail image, text over plain background

CTD Roundtable | The Three Panic Buttons: Why Discounting, More Ads & a Rebrand Won’t Fix Your Sales

K:Service by Klaviyo: The Next Step in Online Customer Service & Experience

CTD Roundtable Episode 007, Derrick Edward and Misha Afon from AuraScope discuss Answer Engine Optimisation (AEO) and AI search visibility

CTD Roundtable | Being Found in the Era of LLMs: New Visibility Rules for Every Business

Ready to Optimise & Scale?

Let’s map out your growth plan. Talk with one of our Connect the Dots consultants today.